BRITISH jewellery brand Otiumberg are delighted to announce the opening of their first flagship store in Holland Park.
The store has been co-designed by sister-founders Rosanna and Christie Wollenberg and Nick Short of Short Designs and will also act as the Otiumberg HQ and office. Personal design touches include oak and steel glass vitrines that reimagine the old haberdasheries and pharmacies that Rosanna has always loved, an upper mezzanine level featuring a special artwork by Joshua Perkins that both sisters love and that reminds them of the power of sisterhood.
Otiumberg Flagship Store
The space also features interwoven brass pendants from Universal Providers on the Golborne Road and an off-white awning outside the store featuring a seating area where clients can sit for a morning coffee.
“The demand for appointments has dramatically increased and we needed to create a better brand experience for our clients. Our focus on materiality means that our pieces really sell themselves once seen and felt: our collections feel truly luxurious in real life and our clients are always delighted by the attainable price point,” opines Rosanna Wollenberg.
The neighbourhood feel of Holland Park was the biggest appeal to Rosanna and Christie when searching for a bricks and mortar space and their focus will be on making the store a destination location, while fostering relationships with the local community.
Trunk shows and collaborations with local brands will be a key part of their marketing strategy. “This really is a dream come true for us both – we both grew up around South West and West London and as soon as we saw it on the market, we immediately felt that it was the right home for Otiumberg”.
by Chidozie Obasi
2 Portland Road, London, W11 4LA