CELEBRATING community, creativity, and the individual perspectives that shape the world around us, the Samsøe Samsøe Spring/ Summer 2026 campaign brings together a group of future visionaries whose work spans music, photography, journalism, styling, and art direction.
Samsøe Samsøe’s Spring/ Summer 2026 Campaign
DJ Kim Turnbull embodies the season’s energy and playfulness, while photographer Goldie Williams Vericain captures the city through a deeply personal and emotional viewpoint. Multi-creative TJ Sawyerr – whose work spans journalism and art direction – and stylist and fashion producer Jenn Abey both bring their distinct perspectives to the forefront, embodying the thoughtful precision and creative depth that define the campaign.
Central to the imagery is the idea of perception itself. Close-ups of each talent’s eye serve as a reference to the unique, personal experience of the world that every individual has. This exploration of perspective extends into the campaign’s moving image: in a dedicated video, each talent reflects on what the colour blue evokes for them.
TJ Sawyerr
Jenn Abey
Kim Turnbull describes it as electric and rhythmic, evoking the pulse of music and nightlife, whereas Goldie Williams Vericain responds with the duality of happiness and sadness, emphasising emotional resonance. TJ Sawyerr and Jenn Abey bring further nuances, linking their reflections to personal favourites and creative inspiration.
By focusing on the individual within their community, the PERCEPTION campaign captures Samsøe Samsøe’s ongoing conversation with the creatives who define its identity. Through photography, styling, and moving images, it highlights the interconnection between personal vision and shared experience – the ways in which community informs, expands, and enriches perception.
The campaign ultimately invites viewers to reflect on how their own vision shapes the world around them, turning a moment, a glance, or a colour into something both intimate and universally resonant.
by Chidozie Obasi