Givenchy taps into playful nostalgia for Holiday 2024 campaign  

FOR THE 2024 holiday season, Givenchy presents a selection of ready-to-wear, and accessories entitled ‘A Holiday Game’. Lensed by photographer and director Mark Kean, these images capture the elegant simplicity and the intimacy of playing classic board games.

Key women’s looks include party pieces such as cage dresses with a graphic interlacing of crystals punctuated by feather pom poms. Statement outerwear features Maison’s signature cheetah print, a cocoon jacket in black faux fur, and a utilitarian jacket with wide fur cuffs that create a tactile counterpoint to visually graphic games like chess, checkers and wooden blocks in architectural formations.

Givenchy 2024 Holiday Campaign

Givenchy 2024 Holiday Campaign

Casual wear, including a cosy ribbed knit and well-loved denim, accompanied by the emblematic Voyou bag in suede shearling, accentuates the intimate mood of this year’s holiday campaign. Emblematic bags shine, among them the pared-down P’tit Voyou in glossy black leather, the Antigona Toy Lock in dark ebony box leather, and the swingy Pumpkin bourse bag with a metallic chain strap.

Givenchy 2024 Holiday Campaign

Givenchy 2024 Holiday Campaign

Additional accessories complete the looks with understated elegance, fromShark Lock boots in an exclusive burgundy python version to 4G cat-eye sunglasses embellished with crystals and a crystal-fringed 4G necklace worn as Hubert de Givenchy preferred to style it, against a bare back.

Givenchy 2024 Holiday Campaign

Givenchy 2024 Holiday Campaign

Men’s tailoring fuses Hubert de Givenchy’s aristocratic image with the more flamboyant, expressive sides of his persona. Formal clothing, notably tuxedo jackets and cummerbunds, takes on an extravagant attitude with rust or purple accents.

The traditional argyle, revisited in aqua brights, incorporates the archival Monogram 72 motif. Star accessories include the dandy-chic GV Daysunglasses and this season’s chunky-soled Chelsea boot.

by Chidozie Obasi