Gucci Guilty Perfume
Committed to its role in the global community through their continuous philanthropic efforts, Gucci Parfums has partnered with The Perfume Shop this Christmas offering a £2 – or €3 for our European counterparts – donation to the fashion House’s Chime for Change initiative with each purchase of selected Gucci fragrances. The community behind the Chime for Change campaign continues to convene, unite and strengthen the voices of girls and women all over the world by raising funds and awareness towards this goal – their empowerment.
In line with the three pillars of the global campaign – Education, Health and Justice – consumers are given the choice of which key area they would personally like to channel their donation, empowering patrons to contribute to projects that bring positive changes to the lives of girls and women across the globe through their purchase. Fragrance faces Blake Lively, Evan Rachel Wood and James Franco will also take an active role in helping to build awareness around the campaign.
From the Chime for Change concert in London this summer to the House’s most recent donation incentive, we’re certain that Gucci’s relentless efforts will surely light the way towards positive progress and change.
by Roxy Mirshahi
Images: Gucci