BRITISH luxury fashion house, Jimmy Choo, is hopping across the Atlantic to open its flagship store on New York City’s illustrious Madison Avenue, right in time for holiday shopping. To celebrate the launch, visitors will have the chance to win (for a limited amount of time) a surprise gift by selecting one of the limited-edition holiday crackers.
Whisper the words ‘Jimmy Choo’ and the unabashed, feminine, and fun glamour of the brand’s signature Saeda, Azia, and Anise, shoe styles decked in pearls and dripping in diamonds step forward. This dynamic energy is an enigmatic pairing with New York City, one that also underscores the luxury fashion house’s connection to New York City.
Jimmy Choo Madison Avenue Store
Sandra Choi, Creative Director of Jimmy Choo, enthuses “dynamic, modern, vibrant and free – New York is a kindred spirit, a home from home for the brand connecting with our values and ethos, our attitudes to 21st-century glamour.” And it’s none other than the TV fashion franchise, Sex and The City, that Jimmy Choo names as one of the milestones for making Jimmy Choo a household name, so expect the same feminine frivolity and playful OTT spirit we all love about the show.
Jimmy Choo Madison Avenue Store
Jimmy Choo Madison Avenue Store
Devised by Interior Designer Nebihe Cihan – also behind Jimmy Choo’s beautiful Avenue Montaigne Paris store – the new flagship store takes the shape of a trio of salons, including a VIP room, each with a different vibe.
Decked with vintage furniture and objects d’art including seating by Luigi Pellegrin and lighting by Tommaso Bertocco and Kueng Caputo, the brand’s renewed retail aesthetic mirrors the exclusivity of the one-of-a-kind Jimmy Choo pieces on sale here.
Jimmy Choo Madison Avenue Store
Just in time for the holidays, the new boutique flagship store will debut the Jimmy Choo Winter 2024 collection showcasing a range of shoes and accessories alongside leather accessories, jewellery, fragrance, and eyewear.
by Ella Mansell