LOEWE has just released their latest film, Decades of Confusion, a tongue-in-cheek motion picture hashing out the years of uncertainty around the pronunciation of the Spanish brand’s name.
The film is directed by Ally Pankiw and written by Emmy award-winning creator Dan Levy, who also stars in the short film as the judge of a national spelling bee spanning 1971 until the present day.
Levy has built quite a career for himself over the years, with works such as his recent directorial debut with the Netflix production Good Grief and his notable work on the renowned television show Schitt’s Creek, which he co-created with his father, Eugene Levy.
Decades of Confusion also stars globally recognised actress Aubrey Plaza, known for her comedic superhits, such as Mike and Dave Need Wedding Dates and Dirty Grandpa. Possibly most celebrated for her role in the Emmy and Golden Globe-nominated series The White Lotus, Plaza is currently flourishing in both cinema and television, also recently making her stage debut in the Off-Broadway production of Danny and the Deep Blue Sea.
Plaza’s role in Loewe’s new film sees the actress portraying various contestants attempting to spell and pronounce Loewe throughout the decades, struggling to get it right.
The short film further sees celebrated archival Loewe pieces as well as hair styled by award-winning hairstylist Michelle Ceglia. Throughout the short film, Plaza redefines herself into different characters, beginning with a nervous 1970s woman with curtain bangs and large square glasses who transforms into a bold 80s Miami-style contestant.
As Plaza continues to switch between characters, we see a 90s Texan socialite carrying an Amazona bag and finalising the film, the actress embodies a modern-day fashion-following contestant wearing the car-shaped dress from the House’s FW22 runway show.
Decades of Confusion radiates Loewe’s character with its deadpan humour, unexpected character development, colourful styling and faultless delivery.
by Nicole Pereira