WITH strong themes of modern architecture throughout, the new Hogan spring-summer 2024 collection sets upon bold scenography to showcase the brand’s heritage and contemporary trials.
Displaying a unique take on the past and present, known and novel, the House experiments with their iconic design codes whilst blending in the passion to keep striving forward. With recognisable traits and a distinctive aesthetic, there is a clear vision of innovation on show whilst they still achieve a luxury quality level.
We can see a cocktail of strength and femininity, which for a spring-summer collection appears a bold move as rich materials and sharp details are highlighted instead of light and airy motifs.
There is still a flurry of understated designs for those who like to keep it chill in the warmer months, however they still bubble with youthful odes and timeless sophistication.
Hogan state that the collection is made for today’s generation of being effortlessly cool within their wardrobe must haves, and I should say that this has been a goal well met.
The desirable Hogan H-Stripes sneakers are celebrated with a new pastel colour palette, grooved platforms and white leathers with the H signature. Each are paired with an oversized men’s blazer or slim bomber jacket to showcase the ease and versatility of every item.
However, it’s the new gender-neutral Hogan H665 jogging inspired sneakers that steal the show for me as they appear to be the latest spring-summer essentials.
Moving onto accessories, we arrive at the Hogan H-Bag as it’s now crafted in a wide-range of earthy shades and saturated pastel tones. Topstitches enhance the bag’s silhouette perfectly and the flowing leather strings promote a boho dress style and feel.
Along with the roomy leather totes and mini-crossbody patches, all in all you are sorted for the whole summer long.
by Alicia Tomkinson