MOTHER has arrived at Merci with an exclusive 11-piece capsule that expands its Hail Mary universe inside the Paris concept store.
Chaneling the brand’s athletic and vintage-prep for Merci Paris, the capsule offers eight ready-to-wear styles produced by MOTHER and three exclusive editions of the Merci tote, each marked with co-branded patches. Across sweatshirts, tees and easy separates, vintage sport graphics are offset with delicate embroidery. The colour palette is also nostalgic, featuring worn-in textures and vintage effects that evoke classic sportswear.
MOTHER x Merci Paris
“Collaborating with MOTHER on Hail Mary allowed us to bring together two strong cultures; American athleticism and Merci’s Parisian spirit. It celebrates sport as a universal language, elevated through softness, femininity and sophistication,” shared Arthur Gerbi, CEO of Merci.
“We’ve long admired what the Merci team has accomplished with their concept store,” shared Lela Becker, president and co-founder of MOTHER. “Like us, they are storytellers at heart. With this collaboration we leaned into both brands’ strengths to bring the Hail Mary universe to life inside the iconic Paris store.”
In related news, MOTHER’s Spring 2 delivery, titled Magpie, is out now. Inspired by the bird known for building its nest from an eclectic mix of materials, the collection layers denim, sweaters, and jackets with crochet knits, faux-fur accents, complete with ornate motifs and patchwork elements.
by Felicity Carter
The collection will be available exclusively at the Merci pop-up, followed by an online launch only on merci-merci.com and motherdenim.com.