INTRODUCING a new, effortlessly stylish colourway for its car diffuser, Acqua di Parma continues to embody Italian design ideals.
Now available in a vibrant red, the design object has been carefully crafted by award-winning duo GamFratesi. Since being founded in 2006 by Stine Gam and Enrico Fratesi, the design studio has become renowned for its fusion of tradition and renewal.
The car diffuser is yet another example of the duo’s prowess. Available in a soft leather finish, the diffuser exemplifies Acqua di Parma’s research into raw materials of the highest quality. Made in Italy, perfectly tanned and hand-crafted, the leather is the ultimate symbol of refinement.
Acqua di Parma Diffuser
The diffuser itself is also flawless in form. Appearing in a circular shape to mirror the iconic boxes of the Italian brand, the product can be attached to any car thanks to its magnetic attachment system. Once fitted, the diffuser works by harnessing the vehicle’s air circulation and ventilation systems to fill the air with one of Acqua di Parma’s signature scents.
For those hoping to explore a selection of fragrances, eight scents are on offer: Luce di Colonia, Buongiorno, La Casa sul Lago, Oh, l’Amore, Aperitivo in Terrazza, Arancia di Capri, Fico di Amalfi and Mirto di Panarea. The scents also come in special refill bottles which can then be replaced at any time.
Packaged in the Maison’s iconic Parma yellow box, the diffuser is certain to make any car journey much more enjoyable.
by Sophie Richardson
The diffuser will be available to buy here from 1st February.