MAKING it’s debut in Seoul, Bulgari Studio celebrates Bulgari‘s timeless allure and expansive community. Described as a creative paltform, Bulgari Studio invites contemporary creators to share their ingenius talent. To mark its debut, guests were invited to enjoy a sensory, immersive experience centred around innovation, fashion and design in the Théâtre des Lumières.
Celebrating iconic pieces from the brand including the Bulgari B.zero1 ring and the Roma bag, the event offered profound insight into the brand’s creative process and its hero products.
To mark the launch of Bulgari Studio, a digital campaign – created by artist Antoni Tudisco – was unveiled on March 1st to usher in the new platform. Showcasing the power of the imagination, the campaign illustrates the Italo-Philippine artist’s eclectic, playful style. The campaign is centred around the B.zero1 ring, one of the house’s most recognisable chefs-d’œuvre. Decomposed, twisted and rotated, the ring has been reimagined for the latest offering.
Through careful subversion and intricate minutiae, the campaign fuses digital landscapes with real-world embellishments. In a beautiful mélange of refinement and style, the brand has further demonstrated its trailblazing, pioneering attitude by partnering with Tudisco.
However, the festivities do not stop there. Marking a new chapter for the house, multi-disciplinary artist Anyma teamed up with Bulgari to host an immersive audio-visual live show. Combined with a captivating choreography from French choreographer Sadeck Berrabah, the live event effortlessly intertwined Anyma’s universe with the B.zero1 ring’s aesthetic language.
From March 13th to March 31st, visitors can enjoy an exclusive installation at the Lotte World Tower & Mall. Depicting scenes from Anyma’s live show, the installation exemplifies the DJ’s prowess and expertise.
After being unveiled in Seoul, Bulgari Studio’s platform will extend its potential throughout 2024, involving creators worldwide.
by Sophie Richardson