Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

Bulgari unveils its new creator platform in Seoul

MAKING it’s debut in Seoul, Bulgari Studio celebrates Bulgari‘s timeless allure and expansive community. Described as a creative paltform, Bulgari Studio invites contemporary creators to share their ingenius talent. To mark its debut, guests were invited to enjoy a sensory, immersive experience centred around innovation, fashion and design in the Théâtre des Lumières.

Celebrating iconic pieces from the brand including the Bulgari B.zero1 ring and the Roma bag, the event offered profound insight into the brand’s creative process and its hero products.

To mark the launch of Bulgari Studio, a digital campaign – created by artist Antoni Tudisco – was unveiled on March 1st to usher in the new platform. Showcasing the power of the imagination, the campaign illustrates the Italo-Philippine artist’s eclectic, playful style. The campaign is centred around the B.zero1 ring, one of the house’s most recognisable chefs-d’œuvre. Decomposed, twisted and rotated, the ring has been reimagined for the latest offering.

Through careful subversion and intricate minutiae, the campaign fuses digital landscapes with real-world embellishments. In a beautiful mélange of refinement and style, the brand has further demonstrated its trailblazing, pioneering attitude by partnering with Tudisco.

However, the festivities do not stop there. Marking a new chapter for the house, multi-disciplinary artist Anyma teamed up with Bulgari to host an immersive audio-visual live show. Combined with a captivating choreography from French choreographer Sadeck Berrabah, the live event effortlessly intertwined Anyma’s universe with the B.zero1 ring’s aesthetic language.

From March 13th to March 31st, visitors can enjoy an exclusive installation at the Lotte World Tower & Mall. Depicting scenes from Anyma’s live show, the installation exemplifies the DJ’s prowess and expertise.

After being unveiled in Seoul, Bulgari Studio’s platform will extend its potential throughout 2024, involving creators worldwide.

by Sophie Richardson