JIMMY Choos‘ new collection, Hyper Glamour has just been released with Chloë Sevigny as the face of the SS25 campaign.
Inspired by the energy of the early noughties, Sevigny embodies her status as the eternal cool girl. Known to have a long-standing and authentic relationship with the brand it seemed natural for her to be the next face for their campaign.
Chloë Sevigny for Jimmy Choo SS25
Often been seen wearing the IXIA pump on red carpets, Sandra Choi, Jimmy Choo’s creative director wanted to have this style return for this season. Describing Chloë as being, “alluringly comfortable in her skin. She possesses a strong sense of self, an energy that draws you in”, it seems like the two complement one another well.
Chloë Sevigny for Jimmy Choo SS25
Chloë Sevigny for Jimmy Choo SS25
Sevigny has been the fashion industry’s darling since 1996 after her debut in the film, Kids . Since then, she has been known for her iconic personal style as well as her confident and nonchalant attitude.
Speaking about the campaign, she said, ‘Slipping on a pair of heels or reaching for your favourite bag can be transformative; you can reinvent yourself from one day to the next.’ With sculptural bows and oversized details, the collection marries Chloë’s natural cool, with the glamour of Jimmy Choo.
by Imogen Hipkin Holland