DIESEL announces the launch of its first luggage collection, marking the brand’s entry into a new category defined by state-of-the-art industrial design, utility and Diesel’s iconic spirit of bold individualism.
Developed in collaboration with Canton Unicorn Group, an international accessories manufacturer with vertically integrated production and a strong focus on sustainability, the luggage collection expands Diesel’s universe into travel, offering exceptional functionality for the global nonconformist.
Under the creative direction of Glenn Martens, the Diesel luggage collection reimagines hard and soft luggage, backpacks, duffels and travel accessories in Diesel’s visual language of self-expression.
Diesel x Canton Unicorn Group
Materials, finishes, and proportions stretch the boundaries of traditional travel pieces, featuring brushed metals, matte textures, utilitarian technical treatments, and pop graphics, creating pieces that are both functional tools and visual statements. The collection features six distinct treatments, ranging from aluminium-inspired hard cases to logo-driven soft luggage and modular backpacks designed for everyday travel.
Diesel x Canton Unicorn Group
Colour-ways span black, silver, khaki, bronze and red accents, as well as a distinctive all-over printed travel sticker design that reinforces Diesel’s colourful graphic identity. Functional design details include silent universal wheels with 360-degree smooth rotation, TSA customs locks and interior pockets to neatly store clothes, toiletries, electronic devices and other items.
by Chidozie Obasi