BOSS proudly presents its 2024 Holiday campaign showcasing an elevated collection brought to life with global talents: iconic Brazilian supermodel Gisele Bündchen, legendary British footballer David Beckham, groundbreaking Nigerian Afrobeats artist Burna Boy, and acclaimed South Korean actor Lee Jong-suk. The festive assortment features everything from sophisticated evening wear to seasonal gift ideas.
Gisele Bündchen for BOSS 2024 Holiday Collection
In the new images and videos, each talent is pictured against radiant neon lights, decked out in the latest BOSS holiday looks, flawlessly embodying the #BeYourOwnBOSS campaign platform with effortless style and confidence. The overarching visual concept derives from the empowering idea that every BOSS carries within them a powerful making the holiday season the perfect time to share it with the world.
David Beckham for BOSS 2024 Holiday Collection
Burna Boy for BOSS 2024 Holiday Collection
The BOSS 2024 holiday campaign will be supported by a 360° marketing approach that will be amplified across social media, retail window displays, and in-store installations in key cities around the globe. BOSS will further enhance the holiday retail experience through a series of pop-up stores and engagement strategies.
Lee Jung-suk for BOSS 2024 Holiday Collection
These will feature a variety of licensed products and unique in-store initiatives such as personalised gifts, ribbon machines, and coffee or hot chocolate carts to create a warm and inviting atmosphere. Customers can also enjoy complimentary wrapping services and special gifts with purchases, establishing BOSS as the ultimate holiday shopping destination.
by Chidozie Obasi