FENDI has just unveiled Hiroshi Fujiwara as their latest collaborator for their Friends of Fendi series, in which the two creative giants reinterpret some of the fashion house’s most iconic bag silhouettes.
Fujiwara has significantly influenced the global fashion industry and is known for his work in fashion, music, art, sportswear and product design. Due to his extensive and varied efforts, he has gained the title of godfather of streetwear with his extremely sought-after outputs.
Fendi x Hiroshi Fujiwara
The collaboration sees two outcomes, the FENDI x FRGMT and FENDI x FRGMT x POKÉMON. FENDI x FRGMT demonstrates a reinterpretation of Hiroshi’s FRGMT emblem, which is titled FF Fragment, displayed on the renowned FF jacquard logo offered in colourways of brown and tobacco hues or a daring yellow shade.
The signature embellishes the Peekaboo ISeeU Small and Baguette women’s bag, as well as the mini icons Baguette Pouch, Mini Mon Trésor and a new Baguette shopper and soft hobo bag. As for the men’s bag silhouettes, the FRGMT logo decorates a large messenger and a belt bag. A unisex t-shirt is also part of the collection, featuring a FENDI x FRGMT unique print across its chest.
Fendi x Hiroshi Fujiwara
As for the FENDI x FRGMT x POKÉMON section of the collaboration, the partnership with the Pokémon Company was achievable due to their close relationship with Fujiwara. The Peekaboo and Baguette bags are interpreted with the FF logo and a Pokémon Dragon character, which stands as a celebration of the year of the Dragon.
The Pokémon characters are not only seen printed on the iconic Peekaboo and Baguette silhouettes but also shopper bags and men’s camera cases. Demonstrated is also a leather 3D marquetry embodiment of Dragonite and Dratini showcased on Baguette and Mini Baguette bags, and alongside this is an unusual Baguette reinterpreted with delicate beads in FF embroidery featuring three Pokémon characters and a fringe design.
A Peekaboo ISeeU Medium is also part of the collection in a white croco embellished by Dragonair and Dratini details on its metal handle and strap.
Fendi x Hiroshi Fujiwara
Mini icons such as Baguette Pouch, Mini By The Way, and Mini Mon Trésor are also to be seen in the capsule alongside key charms and textile accessories. Jewellery is also offered, with rings and earrings blending the FF logo and Pokémon’s signatures, such as Dratini and Dragonair and the famed Poké Ball, which embellishes bracelets and necklaces. As for clothes, t-shirts, hoodies and silk FF sleepwear with Dragonite designs are part of the capsule.
The collector’s items are part of a limited series with each output crafted from refined leather and materials. Savoir-faire and playfulness are themes distinctive of the capsule, with each product making for a charming addition to any wardrobe.
“Our bag shapes are a logo themselves; they are so representative of the House. While our workmanship is another important part of our iconography. At the same time, we never want to be too precious with either – we enjoy celebrating both in new ways! It’s a living history that Hiroshi Fujiwara adds to with both FRGMT and Pokémon; he’s taken our handbags and made them into mini pop monuments,” — Silvia Venturini Fendi, Fendi Artistic Director of Accessories and Menswear.
by Nicole Pereira