FOLLOWING the launch of the #FendiSolarDream collection, Fendi has teamed up with British “it” girl Iris Law to present her vision of their SS20 Peekaboo bag.
Iris Law with Fendi’s SS20 Peekaboo Bag
Iris, the daughter of actor Jude Law and designer Sadie Frost, invites us into her temporary dream house, bringing a playful attitude to the Fendi staple. Explaining her creative approach to the way she lives her life in the video, the 19-year-old uses the same charisma to describe her interpretation of the ideal Peekaboo owner, “I think of the Peekaboo bag for someone who loves having a personal and versatile sense of style”. Labelling the bag as “wearable, chic and timeless”, Iris captures the multifaceted nature of the Fendi Peekaboo for women.
Having recently immersed herself into the fashion industry, Iris mentions that it has always played a part in her life, “Since I was little, I’ve always loved fashion, so it came quite naturally for me to get closer to the Fashion world”.
It’s clear that Iris’ youthful touch and evident sense of style illustrates the nature of this summer’s Fendi Peekaboo with a hint of her free-spirited character to show a different side to one of fashion’s favourites.
by Imogen Clark