THE EXPLORATION of artisanal craft continues in partnership with the Josef & Anni Albers Foundation in the Loewe Autumn/ Winter 2025 Campaign.
This exploration of the Spanish Maison’s creative community is explored through dynamic portraiture shot by Arnaud Lajeunie. Portrayed in close-crop or full length, each star comes from a different walk of life, each containing a unique story that creates a scrapbook of artistic sensibilities. Stitching unique stories presents a cool, eclectic background for the AW collection to be presented on.
Lesley Manville in the Loewe AW25 Campaign
Felix Kammerer in the Loewe AW25 Campaign
The campaign stars brand ambassador Jiang Qiming, joined by Raffey Cassidy, who has amassed global praise over her 10-year career; Lesley Manville, who starred in Mrs. Harris Goes to Paris; and Felix Kammerer, who is set to star in Guillermo del Toro’s Frankenstein. Each is shot in voluminous light, wearing woven knits, oversized glasses, and tailored bright coats that stitch together a mix-matched and natural chicness to each.
Within the campaign, the Puzzle, Madrid, Flamenco, and Amazona bags are at the forefront. Each weave of the woven bags is highlighted, and each stitch between coloured panes of leather is shown vibrantly. Here, craftsmanship and attention to detail shine throughout.
Loewe AW25 Campaign
Loewe AW25 Campaign
The Josef & Anni Albers Foundation is a key influence on this collection. The foundation was made to honour Anni and Josef Albers. For those unfamiliar, they were pioneering 20th-century artists whose work, writing, and teaching demonstrably transformed the way that people see colour and the process of art-making. These philosophies greatly influence Loewe’s design practice and continue this legacy within this collection.
Building upon the relationship with the Josef & Anni Albers Foundation, Loewe will support Les Foyers de Tambacounda. This is a women’s community centre in Senegal established by the Josef & Anni Albers Foundation in close partnership with the non-profit organisation Le Korsa.
The donation hopes to help the local community by supporting local businesses and programs. This will include the growth of Sutura, a local sewing collective; an art programme at the Foyer led by a professor from L’École des Beaux-Arts de Dakar; and the Tire Recycling Project.
By Ellis Dowle