MFW SS16: Moschino

The success story of Moschino by Jeremy Scott rags and instant riches continued this season in which the references were as heavily applied as ever, with Scott flicking through the fashion history books and rewriting it in his uniquely sardonic way.




Hitting the road, eye-watering neons more suited to highway maintenance labourers collided with classic Chanel-esque suits in one of Scott’s favourite Moschino Mark II design quips and elsewhere sometimes just served as high-visibility trims or even traffic cone chapeaus, created by Stephen Jones.

Madly enough, Moschino’s road warriors then developed a taste for florid florals at one moment, then caution tape as belt the next, then fashionably funny double entendre’s such as SHOP, instead of stop, and CAUTION: DANGEROUS COUTURE AHEAD, then, well then it just went on like that.




Other comic elements included lifting imagery from the cartoon cosmos once again for an amusingly kawaii aftertaste; this time it was the Powerpuff Girls, because Scott has already exhausted Spongebob and The Simpsons, perhaps next time he’ll consider Shrek?

Scott ended the collection with some tentacle frills and big bird balls of fur and feathers and a few charming candy-coated Ford Thunderbird allusions to Americano culture. With this collection, it’s become clear that Scott is showing r.e.s.u.l.t.s at Moschino and the suits in the boardroom are taking note of this, undeniably the more they do the more bombastic Scott’s output is going to be.

Make no doubts, Milan is the epicentre of the fashion fabulous this season, but at least somewhere is.

by Liam Feltham

Images courtesy of Moschino