MILAN, ITALY — During men’s fashion week in Milan, the storied house of Ferragamo unveiled the first chapter of Legends, Reimagined. The initiative pays homage to Italian craftsmanship and human achievement, honouring Salvatore Ferragamo’s spirit and passionate dedication as the “Shoemaker of Dreams.”
The project is an ongoing series that celebrates the brand’s famed designs alongside inspiring figures who embody excellence through their craft and vision. It delves into the essence of Ferragamo’s legacy, beginning with the Tramezza shoe: the finest expression of shoemaking, a process requiring over hundreds of handcrafted steps as a testament to the distinction of Italian savoir-faire.
Ferragamo Legends, Reimagined – Tramezza Shoe
To launch the project, Ferragamo partnered with Italian skiing legend Alberto Tomba, a charismatic athlete recognised as a true outsider in the skiing world. Coming from the hills of Bologna rather than the traditional mountain peaks, Tomba defied convention through raw instinct and a relentless pursuit of perfection.
Just as the Tramezza embodies Ferragamo’s shoemaking genius, so Tomba’s unique way of skiing – a blend of explosive power, technical prowess, and dynamic grace – set him apart as an emblem of Italian excellence on the world stage.
Alongside the presentation of the core Tramezza collection, complemented by Tomba’s personal wooden last, the event highlighted the Made-to-Order programme, a bespoke service offering a selection of precious leathers such as alligator, ostrich, and hand-finished calfskin. This premier experience enables clients to customise their shoes, epitomising Ferragamo’s commitment to shaping unique creations that carry the wearer’s own signature and identity, complete with initials set into the insole.
Ferragamo Legends, Reimagined – Tramezza Shoe
“With Legends, Reimagined, we want to highlight the profound connection between the artistry of the human hand and the spirit of those who reach for greatness,” says James Ferragamo.
“The Tramezza is an icon of our heritage; it represents the structural integrity and impeccable execution that defines a Ferragamo shoe. By reframing our icons through the stories of extraordinary individuals like Alberto Tomba, we celebrate a heritage that remains vibrant and deeply rooted in our relentless quest for perfection. It is a celebration of the craft itself, and of the pride one feels in owning a pair of Ferragamo shoes: the pride we see as the beginning of a new, forever legend.”
by Chidozie Obasi