Tagged BOSS

September 26, 2025

MILAN, Italy — Let there be light(ness). And in true breezy fashion, Boss gave a harmonious result in the research produced for its Spring/ Summer 2026 collection, from the suiting done with almost-military pr...

David Beckham stars in new BOSS ONE Bodywear campaign

February 6, 2025

DAVID Beckham stars in the new BOSS underwear campaign as the brand launches its BOSS ONE Bodywear collection, directed by legendary fashion photography duo, Mert and Marcus. The campaign, designed by the T...

The BOSS Ski capsule mixes practicality with high-performance functionality

November 22, 2024

AS THE ski season begins, BOSS is ready to make a bold statement on the slopes. Further cementing its connection with the world of snow sports, and offering a 24/7 lifestyle wardrobe that exemplifies the pinna...

Exuding confidence – BOSS unveils star-studded Holiday campaign

November 19, 2024

BOSS proudly presents its 2024 Holiday campaign showcasing an elevated collection brought to life with global talents: iconic Brazilian supermodel Gisele Bündchen, legendary British footballer David Beckham, g...

MFW SS25: BOSS

September 19, 2024

Soaking up in Milan’s fuss-free culture, Creative Director Marco Falcioni puts on a great show. BOSS COLLECTIONS have long excelled in subdued functional practicality. This season, even the most cursory gl...

Loose formality and corp-core inspired volumes lead the charge in the new BOSS campaign

August 29, 2024

A STAR-studded cast featuring a list of new and iconic faces, together with some distinguished and familiar talents, brings to life this exciting new chapter of the BOSS story. Legendary British footballer and...

BOSS x Aston Martin’s collection celebrates soft utility and high-performance functionality

August 21, 2024

Design, Fashion, Menswear

The collection draws inspiration from Aston Martin’s rich legacy and the timelessness of the luxury BOSS aesthetic, through a wardrobe that exemplifies the pinnacle of modern sophistication. DEFINED BY tai...

Gisele Bündchen leads star-studded BOSS SS24 campaign

Nicole Pereira

February 2, 2024

Fashion, News

BOSS unveiled their spring-summer 2024 campaign featuring new and famed faces such as Brazilian model Gisele Bündchen and British model Adwoa Aboah. Titled, The Choice Is Yours: #BeYourOwnBOSS, the campaign...

Lee Minho fronts Boss’ autumn-winter 2023 campaign

Nicole Pereira

October 18, 2023

THE GERMAN-BASED brand Boss has unveiled their autumn-winter 2023 collection, with the star of the campaign being South Korean actor and Boss ambassador Lee Minho. The latest menswear range oozes luxury and...

Boss introduces Suki Waterhouse and Patrick Mahomes as ambassadors in AW23 campaign

Ben Sanderson

August 22, 2023

Fashion, Feature

A SEQUEL to last year’s “Bosses Aren’t Born. They’re Made” campaign, the luxury giant Boss introduces a new story line with a canon of familiar faces, introducing Suki Waterhouse and Patrick Mahomes into the m...

Hugo Boss unveils supermodel Naomi Campbell in latest campaign

Alicia Tomkinson

August 4, 2022

Fashion, Feature

IN CAPTURING what it takes to be your own boss, BOSS introduces Naomi Campbell as the next leading woman for their new, empowering campaign as she joins the roster of fresh-faced, brand ambassadors. This new...

Glass presents Finding Balance – a fashion story by Paul Farrell and Chloe Forde

Olga Petrusewicz

October 28, 2020

Fashion, Feature

IN A WORLD that seeks connection, the earth element is the epitome of nature. Used abundantly in design to signify peace, calm and unity. When the earth element is balanced we become stable, feel safe and...

MFW AW20: BOSS

Rhiannon Jenkins

February 24, 2020

BOSS definitely knows how to captivate an auditorium, transforming its runway into a lilac-hued dreamscape. Despite the turbulence caused by the coronavirus outbreak, BOSS’s clan of models marched on to a live ...

NYFW SS19: BOSS

Faye Fearon

September 10, 2018