A SEQUEL to last year’s “Bosses Aren’t Born. They’re Made” campaign, the luxury giant Boss introduces a new story line with a canon of familiar faces, introducing Suki Waterhouse and Patrick Mahomes into the mix as new ambassadors for the brand.
Following a successful rebrand and recurrent enticing campaigns, The Boss label has certainly seen a resurgence in recent years, continued with their latest venture.
Ahead of the Autumn season, the house debuts an intimate look into the stars who have since become synonymous with the brand, including the likes of Naomi Campbell, Gigi Hadid, Maluma, Lee Minho, Matteo Berrettini, and of course Waterhouse and Mahomes.
Aside from a series of images that exude an undeniable BOSSiness, the visuals are supported with short videos of each ambassador, detailing their own stories and qualities that make them a BOSS.The black and white videos aim to inspire and provoke ambitiousness amongst consumers, all while detailing their beautiful new collection.
by Ben Sanderson