OVER THE course of eight weeks, Fiorucci are launching The Summer Series. Based around the idea of a community-driven pop-up dedicated to parties and collaborations, the Italian label are creating the only retail destination you need to go to this season. Curating a marketplace where experimentation and creativity thrive, cultural pioneers and creators will come together in the brand’s flagship store on London’s Brewer Street to present an ever-changing shopping experience.
Fiorucci – Brewer Street, London
Fiorucci Summer Series
Following in the steps of founder Elio Fiorucci, who’s store was an eclectic mix of designs, pops of colour and fun, this initiative brings the foregrounding elements of the brand back to life during a time where freedom is all the trend. Bringing names like Mimi Wade, Les Girls Les Boys, Reality Eyewear and Tara Khorzad, to name a few, into the Summer Series for exclusive drops and collaborations, this is sure to bring a sense of community back into the streets of Soho after a year of on-and-off lockdowns.
Fiorucci Summer Series
Fiorucci Summer Series
“Since relaunching Fiorucci, our flagship in Soho has always been the beating heart of our world and we’ve really missed that energy during the pandemic,” states CEO Simon Backhouse. “We want to paint the town Fiorucci red and bring that back with a restless curiosity. The Summer Series focuses on support, inclusion and community”.
by Imogen Clark