The Power of Play is a beauty story inspired by the boundless imagination of children, their fearless relationship with colour, their curiosity, and their joyful lack of inhibition. This shoot celebrates creativity in its purest form: play.
By inviting makeup artists Marie Bruce and Celia Evans to collaborate with their own children, Sidney Douglas, aged 6, and Marni Lee, aged 5, respectively, we explore the intersection of professional artistry and childlike wonder. The children become the lead creatives, their small hands guiding the brush, while their mothers gently direct and support, translating the imaginative world of a child into expressive, joyful beauty looks.

Claudia. Photograph: Nadia Ryder

Claudia. Photograph: Nadia Ryder

Claudia. Photograph: Nadia Ryder

Claudia. Photograph: Nadia Ryder

Claudia. Photograph: Nadia Ryder

Scarlett. Photograph: Nadia Ryder

Scarlett. Photograph: Nadia Ryder

Scarlett. Photograph: Nadia Ryder

Scarlett. Photograph: Nadia Ryder

Scarlett. Photograph: Nadia Ryder

Wang. Photograph: Nadia Ryder

Wang. Photograph: Nadia Ryder

Wang. Photograph: Nadia Ryder

Wang. Photograph: Nadia Ryder

Wang. Photograph: Nadia Ryder
Photographer: Nadia Ryder
Makeup: Sidney Douglas, aged 6, assisted by Mum Marie Bruce using Mac Cosmetics
Makeup: Marni Lee, aged 5, assisted by Mum Celia Evans @ Arch using PERS
Hair: Reve Ryu using got2b & Tigi Professionals
Manicurist: Ami Rai using PersoNaility Beauty Balm
Photography assistant: Sasha Simpson Vanner
Retoucher: Charlotte Stevens
Studio: 63 Sun Studio
Models: Wang @ VIVA, Scarlett @ The Hive and Claudia @ IMM