Gucci launches the next chapter of its CHIME FOR CHANGE campaign

“EVERY person is created equal” says Gucci’s Creative Director, Alessandro Michele. Gucci released their most recent instalment of its Chime for Change campaign today, under the slogan To Gather Together, encouraging the global community to rally in support of gender equality.

Chime for change Gucci

To Gather Together campaign banner, Gucci

Founded by Gucci in 2013, Chime for Change’s aim is to convoke, unify and reinforce the voices that globally represent and advocate for gender equality with especial focuses on education, health and justice.

Dedicated to leveraging their creative power and license, the brand aims to empower the next generation of leaders. In collaboration with the Italian visual artist MP5, Alessandro Michele have created a new campaign cover that will be displayed on Gucci’s ArtWalls in London, Milan, New York, Taiwan and Hong Kong. The ArtWalls will feature the silhouettes of human figures standing together without any identifiable features that could associate them to any gender, stereotypes or labels. This comes as another episode in MP5 and Gucci’s collaboration as earlier this month, the brand showcased On/Off, a two-part mural at Gucci Garden painted by MP5.

Chime for change Gucci artwall London

Artwall in London, courtesy of Samuel Keyte

In tandem with their ArtWalls, Chime for Change presents The Future is Fluid, a short film exploring what gender means to Gen Z, featuring participants from around the world. The film by Irregular Labs and Jade Jackman premiered recently at a Sundance Film Festival event.

Furthering their creative pursuits, Gucci published the first issue of CHIME zine, presenting contributions from artists, writers and activists globally. The zine will be available at the Gucci Wooster Bookstore in New York, the Gucci Garden in Florence and select bookstores worldwide.  Furthermore, in affiliation with 1 Granary, the zine will also be distributed to universities in Belgium, Finland, France, Israel, Ukraine, the United Kingdom and the United States. A digital version of the zine will be hosted on the new Chime for Change website plus storytelling content curated by the charity’s Managing Editor, Mariane Pearl.

Chime for change Gucci

Chime for Change, Gucci

Founders Salma Hayek Pinault and Beyoncé Knowles-Carter have a legacy of funding over 425 non-profit projects with 156 partners in 89 countries, directly benefiting more than 570,000 girls and women globally and reaching more than 3 million family and community members.  In their continued partnership with GlobalGiving to crowdsource additional funding globally, Chime for Change projects will be hosted on

by Robyn Ngan

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