LA ROCHE-POSAY, a name so synonymous with skincare that the French brand now boasts 30 years of dermatological expertise within the industry. Their commitment to increasing awareness around safe sun behaviour and combating skin cancer is paramount to the company which has just launched My UV Patch – the first-ever stretchable skin sensor designed to monitor UV exposure and help consumers educate themselves about sun protection.
La Roche-Posay My UV Patch – a stretchable transparent electronic UV monitor
For this summer, La Roche-Posay unveil their latest offering, My UV Patch, the world’s first-ever stretchable electronic UV monitor. My UV Patch is an easy-to-use transparent adhesive strip that you stick to your skin which allows you to directly measure UV exposure and protect yourself accordingly.
Deploying the latest innovations in sun protection and skin cancer research, the My UV Patch measures one square inch in area and 50 micrometers thick in skin (about the width of a hair) with photosensitive dyes which occur to indicate the varying levels of UV exposure your skin has received.
La Roche-Posay My UV Patch
You simply apply the stretchable patch to whatever area of the skin you want to monitor. Then you take a photo of the patch on your smartphones and upload it onto the La Roche-Posay My UV Patch mobile app. This analyses the levels of UV exposure your skin is experiencing and gives you a highly accurate reading allowing the user to protect their precious skin accordingly with sunscreen.
The My UV Patch innovation follows on from La Roche-Posay’s previous initiative – the Skin Checker – which was introduced last year. The Skin Checker is a video educating the general public on how to play an active role in the early detection of skin cancer and how to become a Skin Checker and now has recruited over 30 million Skin Checkers worldwide.
For 2016, the brand has debuted another call-to-action video targeted at teaching people how to perform thorough skin checks on themselves and those around them.
The three steps to take are:
Protect your skin year round with complete broad-spectrum sun care protection – use a good qualtiy sunscreen of at least SPF30;
Check yours and your loved ones’ beauty spots or moles regularly – if you notice anything changing shape or growing, see a doctor;
and be safe in the sun – don’t go for the burn.
Fight skin cancer. Learn how to check those sun spots!
Simple really. But while each action plays an important role in protecting the skin from UV-induced pathologies, a combined approach can make all the difference – and can save a life. It is estimated that 90 per cent of skin cancers can be prevented if detected early on. However, alarmingly, one in two people still have never seen a dermatologist.
Skin cancer is the only kind of cancer that can be seen with the naked eye – making La Roche-Posay’s educational work all the more important.
by Sonia Akther
and Caroline Simpson
Sign up for your free My UV Patch here
Images courtesy of La Roche Posay
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