Fashion brand Louis Vuitton has joined forces with Unicef, the leading humanitarian and development organisation, to create a specially designed product, the Silver Lockit with the aim of raising funds to support the most vulnerable children around the world.
With each sale of the Lockit, £140 will be donated by French luxury company to Unicef, in order to helo the NGO to continue its essential interventions required to save the lives and protect the rights of children throughout the world.
Bracelet silver lockit, £140
Pendentif silver lockit, £140
The Louis Vuitton For Unicef digital campaign, entitled #makeapromise launches today, during the sixth biennial Unicef Ball in Los Angeles, where Louis Vuitton will be the presenting sponsor.
The Chairman and CEO of Louis Vuitton Michael Burke says of the collaboration, “Charity starts at home. We’ve challenged our teams to come up with a simple but strong product that symbolises protection.
“The Silver Lockit is inspired by the unpickable tumbler lock, invented by Georges Vuitton in 1890 to protect clients’ most precious belongings that travelled in Louis Vuitton trunks. The Silver Lockit is also a token of our promise to help children in urgent need. Our goal is to reach as many people as possible, ask them to share our promise and to make a real difference.”
by Alexia Sakellariou
The Silver Lockit costs £140 and will be available from January 13, 2016 in all Louis Vuitton boutiques, as well as online here.