LCM AW16: Gieves & Hawkes

Gieves & Hawkes creative director Jason Basmajian took his cues from the international language of luxury to keep the 200-year-old brand that he creatively heads up as vibrantly suave as ever for AW16.




To make sure Gieves position itself as the last word in luxury, and the first stop on Savile Row, meant as much as ever Basmajian lavished wide tuxedo collars upon his latest collection for the revered tailoring house.

He then moved on to layer other chunky riche textures upon the rest of it all, garnished at their most extreme with mutant sweater-cum-cable-knit scarfs.



Elsewhere, Basmajian provided for the country life set with bouncy, yet more understand than we’ve previously seen leather, jackets and other sporting outerwear. Pieces like these did well to separate the collection between the more severe and sumptuous Gieves staples and a willingness to consider what else is going on in the menswear scene in London.

Nevertheless, AW16 is the urbane picture of cohesiveness and all in an unmistakably Gieves manner of fact.

by Liam Feltham

Images courtesy of Gieves & Hawkes

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