Louis Vuitton presents Game On, the Cruise 2021 Collection

NICOLAS Ghesquière took a step back with Louis Vuitton’s womenswear Cruise 2021 collection by using the concept of a stationary journey as inspiration. Back in March, we all pressed the brakes on society and our lifestyles due to the global pandemic that effects us all – with this in mind, the Creative Director took a look inside rather than outside.

This collection is particularly personal to Ghesquière as he reflects on his time as a designer, investigating his past, present and the different possibilities of his future. “I looked somewhere that has been calling out to me for a long time, somewhere I hadn’t taken the time to go back to. To uncover one inspiration after another,” explains the designer, “This is an exploration of my creative identity.” 

LV Cruise 2021

The collection is titled Game On illustrating how fashion is a game where designers are players every season starting with a blank canvas and utilising their creative freedom. Dancing between the motifs in the Louis Vuitton monogram and the suits in a deck of cards, the cruise collection describes the clubs as blooms, spades as pierces, diamonds that sparkle and the heart which reigns which collectively play against the Monogram flowers.

The cuts in the collection are recognisable and the colours stay muted, with effortless style oozing throughout. This cruise collection is more about staple pieces to be worn throughout the year than the typical Ghesquière bold print and metallics seen in his main season collections.

LV Cruise 2021

The collection was photographed at the Creative Director’s personal studio in Pont-Neuf in Paris, however the surroundings are not directly correlated with the capital. The aim was to that this collection can be worn anywhere, and at any time, regardless of the occasion.

LV Cruise 2021

Louis Vuitton is a French luxury fashion house that for over 160 years has focused on craftsmanship, and this collection is no different with their passion in and for leather always being their winning-card season after season.

by Imogen Clark