MEJURI, the global fine jewellery brand, has just announced the launch of its seven-week pop-up at Selfridges, London.
Since being founded in 2015, Mejuri has gained an impressive following thanks to its responsibly sourced, fine jewellery. As a third-generation jeweller, Noura Sakkijha – Mejuri’s CEO and co-founder – strives to break conventions within the prestigious industry.
As a result, Sakkijha ensures that all pieces are created with the utmost care and precision.
Puffy Charlotte
Having opened three new retail spaces in London since 2022, the UK is a particularly important market for the brand. The pop-up, which will be located between Hermes and Fendi, will mirror the aesthetic of Mejuri’s 32 locations across the UK and North America.
The space will showcase Mejuri’s newest collection – Puffy Charlotte. The offering is an expansion upon its best-selling Charlotte collection and illustrates the brand’s artful, contemporary design approach. Opting to display none of the jewellery behind glass, the two affluent names have worked together to redefine the premium retail experience.
Furthermore, to celebrate the launch, two Selfridges exclusive rings have been expertly crafted. The rings have been inspired by Selfridges’ iconic yellow bags and will be on display amongst other 14k gold and diamond pieces.
Puffy Charlotte Collection
Speaking on the pop-up, Sakkijha said: “Selfridges is an iconic landmark in the city, and we’re thrilled to introduce their customers to the brand while catering to our existing London community. We’re also excited to be amongst other luxury brands that prioritise quality above all else.”
by Sophie Richardson
The pop-up will last for seven weeks and will run from January 29th to March 17th.
Similarly, the pieces will be online at www.selfridges.com from January 22nd to May 21st.