WITHIN the interiors of a Hollywood Hills estate, a series of different storylines unfold: a nonchalant gathering in a sun-drenched lounge room; fleeting profiles cross in a mid-century wood-paneled rec room; laid-back figures are framed in the window of a vintage car, or pause by an azure pool, the rolling Pacific skyline the perfect backdrop for this Californian dream.
Amiri Pre Fall 2025 Campaign
The AMIRI Pre-Fall 2025 campaign captures idealised scenes of summer, inspired by Los Angeles – the home of AMIRI, and the brand’s source of inspiration. Effortless and laid-back, the campaign shows glimpses of different Hollywood stories, new narratives, rooted in a wardrobe that elevates vintage-inspired pieces and reimagines them for today.
After previous campaigns captured AMIRI stars in the town, here they are showcased in the intimacy of a home, shot at their leisure.
Amiri Pre Fall 2025 Campaign
Amiri Pre Fall 2025 Campaign
Nodding to nostalgia, reinventing the past for the future, the AMIRI Pre-Fall 2025 collection itself reflects on golden eras of Hollywood, through playful hints of the 1970s reflected in textures of crochet and knit, elongated louche tailoring and sinuous, body-skimming evening dresses.
Softened and distressed jersey tees mimic true vintage pieces, while custom insignia and patches are reminiscent of souvenirs, clothes with a life and their own story to tell. The ease of these images echoes the attitudes of the clothes – mellow workwear, relaxed athletic silhouettes, chilled and authentic.
Amiri Pre Fall 2025 Campaign
Amiri Pre Fall 2025 Campaign
Alongside AMIRI’s own timeless signatures—bandana prints, the MA Quad Monogram, iconic biker jackets and slick suiting. These pieces meld today with yesterday, a sense of history with the spirit of now. Captured on a bold cast of new faces, this campaign celebrates a collection of contrasts: like stills taken from a movie, in the golden light of sunset, they reflect the eternal appeal of Hollywood.
by Chidozie Obasi