HAVING established a relationship in 1953 with Harrods, the London luxury department store is the perfect place for Dior to celebrate its women’s autumn-winter 2024 collection.
Designed by Maria Grazia Chiuri, this season pays tribute to Marc Bohan and Philippe Guibourgé’s ready-to-wear line launched in 1967, titled Miss Dior. Imbuing the energy of the decade and offering a new sense of freedom to fashion, the past comes into the present in a special pop-up running until the 25 August 2024.
Dior x Harrods
Presenting ready-to-wear, bags, shoes and a plethora of accessories including jewellery and glasses, the inherent codes of Miss Dior come to life not only in the offering but also in the interior. The walls feature sculptures of this season’s must-have bag in pink, purple and lime, and the logo becomes a code, draped across pieces in a graffiti-like font.
Dior x Harrods
Dior x Harrods
But this partnership has another layer of commemoration as this year marks the 175th anniversary of the opening of the Brompton Road building. So, to mark this occasion, Dior is releasing 175 exclusive Miss Dior and Dior Book Tote models, only to be found and purchased at this store.
Continuing the dialogue between the English capital and 30 Montaigne in Paris, this Dior pop-up is not one to miss this summer.
by Imogen Clark
87-135 Brompton Rd, London SW1X 7XL