Dior releases first glimpse of Rihanna’s J’adore era

AFTER the announcement broke in June that Rihanna would take over the role as the face of Dior’s hailed J’adore fragrance, we have been waiting to see what the new era would look like.

Captured by Steven Klein, the mega-mogul turned muse stuns in the first look released by the brand. Illuminated in the golden hues of Versailles, the sublime tones of gold mark a full-circle as the perfume returns to its origins – originally crafted to offer women an expression of gold in scent form.

Steven Klein for Christian Dior Parfums

Ahead of the film campaign release at the beginning of September, fans of J’adore and Rihanna can revel in the initial glimpse. Alongside these releases, Dior Beauty are launching two new sizes of Francis Kurkdjian’s creation, L’Or de J’Adore, finding themselves in the travel essential 35ml and also 80ml.

by Imogen Clark