FROM the invites to the set, it was clear that Jeremy Scott drew inspiration from tacky seventies tv-shows such as The Price Is Right. Succumbing to the latest trend in the fashion landscape, nostalgia, Moschino’s AW19 gives us kitschy tv-sets as a backdrop, wigs straight from the Hairspray musical and even more extravagant garments. What’s not to love?
No show is complete without a stellar presenter, a role taken up by the parade of leading models including Kaia Gerber, Irina Shayk, and Bella Hadid. Opening the (game) show in a money-printed leather two-piece rocking a wig that’s bigger than life was Kaia Gerber herself. As if the dollar bills weren’t a clear reference to consumerism, party frocks were emblazoned with vintage advertising for all-American soft drinks, detergent, and toothpaste. The show reached TV-culture prime when a cape came down the runway resembling much of an iconic frozen aluminum TV-dinner box, complete with dripping butter.
Advertising and bills aside, other looks had a more refined finish – but by no means less extravagant – embellished with rhinestones and crystal trims. Recreating some of the glamour tv-hosts gowns, a series of gold floor-length robes found their way on the runway, elegance at its prime.
Scott likes to keep us on our toes and quickly threw in tacky dresses in the mix, executed in bright neon colours and metallics, skimpy cut-outs and the right amount of blue make-up ensuring the looks become an icon for the seventies.
Moschino is no stranger to using mundane objects as accessories. This the accessories were competing for most flamboyant piece of the evening. Our personal favourite was the oversized toothpaste tube, yet the Moschino champagne bottle was a close second.
Moschino blasts the past straight into the 21-st century with his AW19 collection.