Miu Miu asks ‘What is the function of fashion?’ in their SS23 campaign

MIU MIU answers the difficult question, ‘what is the function of fashion?’ as they share their spring/summer 2023 campaign and ready-to-wear collection with a roster of familiar faces and contrasting personalities.

Where is fashion’s place in life? How important really is the unearthing of trends or owning the newest style in the market? And what is the profound effect that a wardrobe may have on human existence? Well, Miu Miu takes a dive into the discovery of self-expression and the many ways we can enhance this.

Miu Miu SS23 Campaign Kendall JennerMiu Miu SS23 Campaign: Kendall Jenner

Photographed by Zoe Ghertner, the story unravels through different lenses delving deep into character exploration and the desire to challenge convention. Starring talents like Ever Anderson, Achol Ayor, Emma Corrin, Kendall Jenner, Esther McGregor, Quintessa Swindell, Karolin Wolter and Lim Yoona, the team build upon the idea of channelling their distinctive beauty and sense of style.

Miu Miu SS23 Campaign: Lim YoonaMiu Miu SS23 Campaign: Lim Yoona

Remaining true to Miu Miu’s now worldly established thematises, the collection shot includes subversions of classic uniform designs and the re-proportioning of tailored jackets, shorts, trousers, skirts, and shirts.

Included is a reference to sportswear and utilitarian outerwear that has been embellished with oversized patch pockets and re-imagined in fabrics such as silk, followed by muted colour palettes. Even the iconic flip-flop sandal becomes a strangely elevated hybrid sock boot and looks now become layered as if to suggest the complexity of the people wearing them.

Miu Miu SS23 Campaign: Achol AyorMiu Miu SS23 Campaign: Achol Ayor

Miuccia Prada has successfully contemporised herself yet again and the continuous notion of elevation and repurposing has truly paid off. This collection invites the wearer to acknowledge the importance of fashion in a variety of different ways. Whether they are serious or playful, fragile or powerful, and dressed up or understated, Prada promises freedom throughout this new season.

by Alicia Tomkinson