ROOTED in Iranian heritage and handcrafted in the UK, Telah Jewellery is an emerging brand that reimagines adornment as a quiet language of truth, memory and becoming.
Founded by Roxanna Vatandoust, Telah’s debut collection, The Cosmic Garden, transcends decoration. Each piece is conceived as a portal, an object that carries meaning, memory and belief, and one that invites the wearer to reconnect with something both ancestral and internal.
Telah Jewellery: The Cosmic Garden
Telah Jewellery: The Cosmic Garden
Handcrafted in the UK and inspired by Iranian heritage, the collection draws from the Persian char-bagh: a four-part garden defined by flowing water and symmetry, often interpreted as a symbolic reflection of the cosmos. Within this framework, Telah positions the garden as a reminder that the forces shaping nature, the universe and the self are intrinsically linked. In The Cosmic Garden, these ideas are translated into sculptural forms that feel intimate yet expansive.
Pieces titled Love is Eternal, The Source is Eternal and The Bloom is Inevitable read as affirmations rather than objects. They are quiet declarations that speak to continuity, devotion and transformation. There is a softness to the collection’s aesthetic, but it is underpinned by intention. These are pieces designed not for momentary impact, but for longevity. This is jewellery to be worn, lived with and eventually passed on.
Telah Jewellery: The Cosmic Garden
Telah was imagined by founder Roxanna Vatandoust during her journey of reconnecting with her Iranian roots. The brand’s name translates to “gold” in Persian, a nod to jewellery’s cultural significance within Iranian tradition.
“As a British-Iranian, jewellery has always been more than an accessory to me, but somehow a portal,” Vatandoust says. “Growing up in the diaspora, gold pieces weren’t just objects but reminders of home, heritage, identity, and ancestors, no matter how far away they felt.”
Telah Jewellery: The Cosmic Garden
Passed down through generations, jewellery acted as a carrier of memory within her family, a way of holding onto stories from the motherland and beyond. This philosophy now sits at the heart of Telah.
“Through Telah, I hope to inspire women to embrace their truths and to continue the tradition of jewellery as a silent carrier that transports us to a truth that we carry within us,” she explains. It is this belief that gives The Cosmic Garden its emotional gravity.
Telah Jewellery: The Cosmic Garden
Telah Jewellery: The Cosmic Garden
In an industry driven by immediacy, Telah offers something more enduring. The Cosmic Garden is not simply a debut collection — it is an opening, inviting the wearer to step through while carrying their past, present and becoming with them.
by Andy Mack
Models: @lannnibal and @ew0man
Photography & Editing: @mayerkatja
1st Assistant: @emmapottinger
2nd Assistant: @rosie_feather_
Set Design: @ranafadavi
Art Assistant: @max.stranger22
Styling: @lilyrimr
Styling Assistant: @chloe_hogann
Hair: @alipirzadeh
Hair Assistant: @aliceschneidau_hmua
Make-up: @lizdaxauer
Make-up Assistant: @charliaverymakeup
Creative Direction & Production: @roxannavatandoust
Production Assistant: @hannahvatandoust
Special thanks to @sania__parvez and @Sloe.Vintage for clothing