BOB BEAUTÉ, the beauty brand founded by Gine Margrethe, is entering the UK market through an exclusive partnership with Harvey Nichols this Spring.
Focussing on what it calls a streamlined approach to makeup and skincare, the brand is built around a formula-first philosophy that prioritises performance over large product ranges. Rather than offering extensive product lines, the brand centres its collection on multi-purpose formulas designed to simplify the everyday.
BOB BEAUTÉ
This approach is reflected in the brand’s debut product, The Corrector, a tinted balm pencil designed to perform several functions depending on skin tone, and can be used as a concealer, under-eye brightener, contour or foundation.
The UK launch this month sees BOB BEAUTÉ become available online through Harvey Nichols, as well as at its first and only UK counter, located on the ground floor of Harvey Nichols’ Knightsbridge store in London.
Gine Margrethe
Founder Gine Margrethe said the partnership marks an important step for the brand, “To launch exclusively with Harvey Nichols is a true honour. I am both proud and humbled to introduce our formula-first philosophy to the UK in such an iconic setting.” Harvey Nichols Beauty Director Lucy McPhail described the brand as part of a new generation of results-focused beauty labels, saying the retailer was pleased to offer customers first access in the UK.
by Felicity Carter
BOB BEAUTÉ will be available exclusively at Harvey Nichols Knightsbridge and online from March 2026.
Harvey Nichols, 109-125 Knightsbridge, London, SW1X 7RJ