LUX* Resorts & Hotels (“LUX*”) announced the LUX* Tea Horse Road (LUX* Chamadao) as the foundation for its planned expansion into China. On account of its largely undiscovered yet spectacular natural beauty, unparalleled diversity of peoples and thriving ancient cultures, the Greater Shangri-la region is set to become one of the world’s most desirable destinations for discerning luxury travellers seeking unspoilt beauty and authentic customs and tradition.
Luxury Junior Suite
Conceived as a 30-room luxury boutique hotel, situated on two neighbouring sites in the heart of Lijiang Ancient Town, a UNESCO World Heritage site, LUX* Lijiang opens on September 09, 2014.The LUX* Tea Horse Road will enable today’s adventurous luxury traveller to embark on a unique journey of discovery and transformation.
Black Dragon Pool, Lijiang
Positioned at a major crossroads of the ancient Tea Horse Road, the home of the Naxi people, LUX* Lijiang will encourage guests to engage with the rich history and culture of this unique locale throughout their stay – from the authentic architecture and design to the daily excursions and experiences that will be offered.
Horses crossing bridge on Nujiang Bridge – an original Tea Trail
CEO of LUX* Resorts & Hotels Paul Jones explains, “China’s economic progress, continued stability and the growing ease of travel have made the continent increasingly attractive to trend-setting travellers who are looking for unspoiled destinations rich in original and genuine experiences. It is no surprise that LUX* found it equally irresistible.”
by Amanda Bernstein