ROGER VIVIER releases its pre-autumn 2023 campaign, La Rentrée, featuring French actress and ambassador Camille Razat. The campaign exhibits the pre-autumn collection, designed by Gherardo Felloni, in a refined, chic manner and pays homage to the cosmopolitan allure of Paris.
La Rentrée focuses on the space of time where people return to their daily routine and work after having experienced summer’s bountiful freedom.
Roger Vivier, being one of the most popular accessory brands for any prestigious event, including red carpets, displays its latest collection with a preppy but sophisticated aesthetic.
The campaign, starring Razat, draws attention to the beauty in banality in direct contrast to the busyness and grandeur of the Parisian lifestyle. Camille Razat shot to fame following her appearance in the popular Netflix series Emily In Paris – starring alongside Lily Collins and Glass Man cover star Lucas Bravo.
The images explore two dichotomised narratives which demonstrate the adaptability of the featured accessories. The first narrative presents Razat as an haute couture ingénue outstretched upon a luxurious, purple carpet cradling an elegant Roger Vivier handbag.
Alongside these images, a series of contemporary, sleek slingback shoes are perfectly placed within the intimate setting. Possessing an irreverent, unique aesthetic, the heels exemplify the ways in which the Maison is updating its design approach.
Within the second set of images, Razat is seen to embody Parisian chic. The mélange of tartan prints with loafers, flap handbags and Alice headbands all but heighten the smart, back-to-school aesthetic of the campaign.
Classic Mary-Janes with sparkling metallic accents and signature Roger Vivier buckles pair beautifully with monochromatic, traditional accessories.
by Sophie Richardson