WITH the announcement of a stylish new trainer, Jil Sander and Puma have reprised their long-standing partnership.
Their three-decade-long friendship began in 1998, when they reimagined Puma’s famed football lace-ups. At the time, it was impossible to predict that this redesign of an elevated classic would spark a multi-year collaboration but together, the brands managed to blend the worlds of sport and luxury through their shared values of modernity and innovation.
Jil Sander x Puma King Avanti
Jil Sander x Puma King Avanti
Today, this journey continues with the revival of the King Avanti football silhouette. Emphasising craftsmanship, the clean stitched lines of the trainer add texture and depth to a simple design. The navy blue base contrasts sharply with Puma’s signature white stripe and large distinctive flap. A gold foil Jil Sander logo adds a subtle touch of style without sacrificing practicality.
Jil Sander x Puma King Avanti
Under Simone Bellotti’s direction, Jil Sander refines its minimalist legacy through heightened simplification, finding meaning in restraint and elegance in precision. That same philosophy shapes the latest collaboration with Puma, the King Avanti sneaker, a sleek fusion of sport and sophistication.
This is only the beginning of the drop, with a second release set for March 2026, leaving fans eagerly anticipating the next chapter of this iconic collaboration.
by Ellis Dowle
Puma King Avanti x Jil Sander retails for £460, and available here