Miu Miu debut Private Wishes holiday campaign

A SUBTLE exploration of our innermost thoughts, Miu Miu’s holiday campaign presents an internally voyeuristic vision, which exemplifies the intricate and complex visual dialogue we have come to expect from Miuccia Prada.

Perhaps a more unchartered route for a holiday campaign, the Miu Miu advertorial is stripped back, championing a minimalist attitude that becomes juxtaposed by a powerful feminine energy. 

Miu Miu "Private Wishes"

Mona Tougaard for Miu Miu – Photography by Tyrone Lebon

Miu Miu "Private Wishes"Esther McGregor for Miu Miu – Photography by Tyrone Lebon

Actors Esther McGregor and Lee You-mi appear alongside model Mona Tougaard, in a desolate room that transforms into a dreamscape with grainy cinematography and distorted backing vocals. 

Shot by Tyrone Lebon, the campaign allows for our imagination to wander as we become immersed in the mystery of the setting. Clothing is shown in a more natural form, largely contradictory of other festive campaigns which portray a more fantastical storyline as a form of escapism. 

by Ben Sanderson