AYA MUSE, the Los Angeles-based label named after the Japanese word for “beautiful” and the Greek for “inspiration”, is known for its minimalist aesthetic and conscious production, with every piece made in small batches using non-toxic fabrics, and for each item sold, a tree is planted.
AYA MUSE
It’s an approach that has gone down very well with fashion insiders, famous faces, and heavyweight retailers like Selfridges, LuisaViaRoma, H Lorenzo, FWRD, SSENSE, and Browns carrying the brand. Now, Aya Muse has taken its most inclusive step yet, with the launch of its all-gender BASICS collection, a streamlined edit of everyday essentials reimagined through the brand’s low-key, minimalist lens.
Think tailored jackets, crewnecks, tees and trousers in soft cotton-cashmere and silk-cashmere blends, along with sleek knit bags and raw denim cuts added to the mix, all designed to move fluidly across identities and wardrobes.
AYA MUSE
AYA MUSE
AYA MUSE
Sizes range from XS to XL, with prices from £120 to £800, and as for the aesthetic? It’s all about subtle luxury-meets-inclusivity, and, as always, sustainability stays at the core, with eco materials. As seconded by the brand’s founder and creative director Tina Rodiou, she says, “This has been a long time coming. All-gender basics feel like a natural extension of our ethos: timeless, essential, made for everyone.”
by Felicity Carter
See more on aya-muse.com.