PARIS, the birthplace of Art Deco, is set to host a new cultural landmark as Louis Vuitton unveils Louis Vuitton Art Deco.
Founded in 1854, Louis Vuitton has long accompanied travellers with trunks and accessories that balance refinement and practicality. By the early 20th century, Gaston-Louis Vuitton, grandson of the founder, infused his artistic vision into the House’s DNA. He infused high-culture into the design house by initiating collaborations with leading designers and artists. His efforts culminated in Louis Vuitton’s acclaimed presence at the 1925 Paris fair, now reimagined through this immersive presentation.
Louis Vuitton Art Deco
Spanning eight rooms, the exhibition showcases over 300 heritage objects, many of which have never been seen by the public before. From early collaborations with Pierre-Émile Legrain to dazzling Art Deco handbags, visitors encounter a panorama of innovation, beauty, and craftsmanship.
Highlights include the reconstruction of Vuitton’s original 1925 exhibition stand, historic automobiles fitted with Vuitton trunks, and beauty cases once owned by musicians and couturiers. Each gallery underscores how Art Deco shaped not only the House’s aesthetic but also its broader identity.
Louis Vuitton Art Deco
The exhibition also traces the origins of La Beauté Louis Vuitton, the House’s newest métier launched in August 2025. Beauty trunks, vanity cases, and perfume collaborations reveal how Gaston-Louis expanded beyond luggage to transform personal rituals into works of art.
Visitors are invited to complete the experience at Le Café Maxime Frédéric at Louis Vuitton, overlooking the Seine. With signature dishes such as the Monogram ravioli and Chocolate Entremets, the café extends the spirit of creativity into taste.
Louis Vuitton Art Deco
This immersive exhibition opening on 25 September, 2025, aligns with the centenary of the 1925 International Exhibition of Modern Decorative and Industrial Arts, revisits the moment that defined an era while celebrating the House’s own influential presence.
by Ellis Dowle