LOUIS VUITTON announces English footballer Jude Bellingham as a new Friend of the House.
Merging the worlds of sportsmanship and luxury, Louis Vuitton’s latest appointment of Bellingham compliments the brand’s aesthetic tastes with the footballer’s stylistic eye, bringing personal expression and dandyism to Louis Vuitton.
“It is such a pleasure to join the Louis Vuitton family. Since I was young, I have always been attracted to the House. I am so happy to continue building a relationship with Pharrell whose work I truly admire.” — Jude Bellingham.
Starting his football career at Birmingham City Football Club, Bellingham played for Borussia Dortmund and Real Madrid, becoming a top-league scorer and a respected member of England’s national team.
With ever-growing success, Bellingham has received this year’s La Liga Player of the Season and has played a crucial part in Real Madrid’s wins.
As a visual comprehension of his victories, photographer Gabriel Moses captures the midfielder with his arms in the air, imitating a celebratory pose.
The brand and Bellingham further align through their philanthropic endeavours, with the footballer known for his charitable commitments. It is through these parallels that Louis Vuitton commends Bellingham’s genuineness, drive and dedication to both the football and collective community.
“I’m excited to welcome Jude to the House, his charismatic personality and what he has already achieved on his inspiring journey will add so much to our LVers community.” — Pharrell Williams, Louis Vuitton’s Men’s Creative Director.
by Nicole Pereira