Creed celebrates 10 years of Aventus with limited-edition design

THIS year marks 10 years since the creation of The House of Creed’s iconic fragrance – Aventus. To mark this anniversary, a collectable, limited-edition bottling launches this week, celebrating the legacy of the scent which has become the house’s best-selling fragrance and the top-selling luxury men’s fragrance in the UK.

Crafted in 2010 by sixth-generation Master Perfumer, Olivier Creed with his son Erwin, the anniversary design has been made using the classic black and silver colourways to create a piece that can be enjoyed “long after the fragrance has been used.”

Presented in a charcoal-coloured box embossed with a granite-style texture, the 100ml bottle comes decorated with a ribbon logo design reflecting Creed’s historic roots as a master tailor.


The new limited-edition anniversary bottling of Aventus

A polished fusion of rare florals, spices and citrus fruits, apple, blackcurrant, pineapple and bergamot provide the fruity top notes, while hints of juniper berries, birch, patchouli and jasmine make up the heart notes of the scent.

Base notes of vanilla, musk, oakmoss and ambergris inject a rich warmth into the luxurious blend and exude the strength, excellence and craftsmanship so closely associated with the house.

An ideal holiday gift for both new and long-time Aventus fans, the design is a timeless addition to the house’s repertoire and a celebratory spin on a much-adored classic.

by Joshua Hendren