CREATED in collaboration with legendary illustrator Hajime Sorayama, Dior’s pre-fall 2019 men’s collection is a stunning, retro-futurist love letter to Japan.
Image from the Dior campaign
Soroyama’s android pin-up, a street style icon for decades, features heavily – integrated into a print, shaped into a saddlebag and echoed through metallic work boots. An abundance of equally industrialist belt buckles also feature, designed by tech-bondage innovator Mathew Williams of Alyx.
Image from the Dior campaign
The cherry blossom motif is another prominent inspiration, breathing life into the synth-obsessed collection and acknowledging Japan’s history- the pink petals have been a staple of traditional Japanese art stretching back to the 15th century.
Image from the Dior campaign
In much the same vein, the pea coat and double-breasted blazers stand out strikingly amongst the Neo Tokyo Technicolour styling, and are a poignant nod to Dior’s sartorial heritage.
Image from the Dior campaign
Jones explains, “I wanted the campaign to catch the energy of the Tokyo show, with the amazing laser lights of the finale.”
Image from the Dior campaign
Much like his first Dior catwalk revolved around a giant KAWS monument, the Sorayama centrepiece this time round served as another reminder that while Jones continues to cement his position atop the high fashion summit, he remains a street style devotee at heart.
Image from the Dior campaign
by Charlie Navin-Holder