THE Covid-19 pandemic has made the fashion industry stop and re-think. Like a few other brands, Gucci decided to cut down the amount of shows and collections they are bringing out each year – dropping from five to two. With this change, Creative Director Alessandro Michele made the decision to step away from the Fashion Week calendar and present the Gucci collections when he wishes.
Alessandro Michele behind-the-scenes. Photograph: Paige Powell
The Gucci shows in Milan have always been a highlight, however, due to circumstances, there will be no physical extravaganza, instead Michele is presenting his next collection titled Ouverture of Something that Never Ended slightly differently. A seven-episode mini-series will be broadcasted globally over the course of a week emulating a digital film festival called GucciFest.
GucciFest Promotional Poster
Co-directed by Michele and two-time Oscar Nominee director Gus Van Sant, Ouverture stars actress Silvia Calderoni, who encounters friends of the fashion house, including the likes of Harry Styles, Florence Welch, Billie Eilish, Lu Han, Jeremy O. Harris, Sasha Waltz and Ariana Papademetropoulos, to name a few.
In addition to this Gucci digital showcase, GucciFest will be celebrating and showcasing the work for an array of independent designers: Ahluwalia, Shanel Campbell, Cormio, Charles De Vilmorin, JordanLuca, Mowalola, Yueqi Qi, Rave Review, Gui Rosa, Rui, Bianca Saunders, Collina Strada, Boramy Viguier, Gareth Wrighton and Stefan Cooke.
by Imogen Clark
Check out the showcase from November 16 -22 on guccifest