LFW SS20: House of Holland

ORIGINALLY part of the Fashion East family, Henry Holland has gone on to establish House of Holland as a hallmark of London fashion. His designs bring a distinctly cool city aesthetic into everyday ready-to-wear, known for his daring use of graphics and bold dashes of colour – of course, his SS20 collection is no exception.

Entitled Dance the Pain Away, the collection drew its inspiration from the three greatest eras of club culture, 1970s disco, ’90s rave, and noughties pop. They even had legendary noughties model and DJ Pixie Geldof walk the runway, in a not-so-sublte nod to 2000s’ club culture – not that Henry Holland wants this collection to be in anyway subtle.

With its triad of inspiration, you wouldn’t be blamed for wondering how you fit all those ideas into one collection, however Holland does so with triumph. Showcasing a juxtaposition of neons with monochromes, the collection is wonderfully varied and cleverly reinvents the conventions of party-wear. Alongside its eclectic use of colour, Holland experiments with embellishment and embroidery, playfully adding everything from fringe to lacework to the collection’s denim, mesh, and satin pieces.

While its use of street-wear is slightly similar to its SS19 collection, with his SS20 Holland expands on his range of pieces, creating items that are fit for both the club and the workplace.

by Emma Hart

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