Burberry’s latest Lola campaign celebrates the modern woman

STARRING some of the moments biggest modelling stars, Bella Hadid, Lourdes LeonJourdan Dunn and Ella Richards, Riccardo Tisci’s newest advertorial campaign explores the symbolism synonymous with the bag, “A multifaceted energy that amplifies inherent confidence.”

The Lola has been a staple of the house since Tisci’s arrival as creative director, his vision for the latest campaign exploring the relationship the bag has with the “strong, sexy and smart” clients of the English design house: “I really wanted to celebrate that attitude and all of the facets that make up the Burberry woman.”

Bella Hadid for Burberry Lola bag

Bella Hadid for Burberry. Photograph: Torso Solutions

The campaign, captured by Torso Solutions and styled by Suzanne Koller depicts each individual straddling a horse, images of the models taking the reigns serving as a metaphor for the attitude of the product which was designed as an “ode to strong women all over the world.”

While selecting the faces of the new advertorial, Tisci was specific in his requirements, and believed Leon, Hadid, Dunn and Richards to be the embodiment of the same spirit he associates with the product, which is available in a vast selection of colour ways and materials, including raffia.

by Ben Sanderson