SINCE launching in the UK back in October, ingredient-led skincare brand PSA has achieved cult status for its results-driven formulas and skin-positive ethos.
Standing for Purposeful Skincare by Allies, it’s the affordable sister brand to Allies of Skin and, through easy-to-use, biocompatible products, that come without the common irritants found in mass-market formulas such as silicones, sulfates, drying alcohol, essential oils, synthetic dyes, and fragrance, the brand delivers visible improvements and an enviable glow.
The brand’s newest launch – two recovery boosters and a lustre-restoring exfoliating peel – is quite possibly their best yet. Housed in sleek, biodegradable packaging, the trio of products utilise potent, vegan ingredients to soothe, refine and firm the skin.
Liquid Panacea, £27 for 15ml
Liquid Panacea, the first of the two serums, harnesses a blend of supercharged actives, including 5% centella asiatica extract, 6% kombucha, and white tea and madecassoside to calm redness and nourish fatigued skin. The ideal product for customising your routine, I pump a few drops into my moisturiser, both day and night, for an extra boost of antioxidant protection.
Liquid Clarity, £27 for 15ml
The Liquid Clarity booster, on the other hand, I use as a perfecting spot treatment on breakouts and areas of irritation. Formulated with a mix of 2% BHA, 1% bakuchiol, 2% zinc PCA, and licorice root extract, it helps reduce inflammation and brighten the appearance of post-acne scars.
Follow The Light, £38 for 50ml
Lastly, the Follow The Light peel, my personal favourite, is the ideal end-of-week exfoliation that restores and heightens the skin’s natural radiance. With 10% glycolic & lactic acid, 5% vitamin C & pomegranate enzymes complex, centella asiatica, glutathione, and licorice root, the peel gently sloughs off dead cells revealing fresh baby-soft skin.
With their effortless and customisable formulas, PSA is a brand any beauty-aficionado should try, with this new trio of launches cementing their position as skincare royalty among the likes of The Ordinary and The Inkey List.
by Joshua Hendren