AS LOUIS Vuitton‘s latest house ambassador, j-hope stars in the Maison’s latest campaign, showcasing the timeless appeal of the iconic Keepall. Photographed in chic monochrome ensembles, the globally recognised performer, hailing from pop phenomena BTS, exudes a palpable dynamism, each frame capturing his dance movements, transforming the Keepall into an extension of his choreographic prowess.
Conceived in the 1930s, the Keepall, versatile and stylish, is equally comfortable in a weekend getaway as it is on exotic expeditions. The bag, which has played muse to notable artists such as Yayoi Kusama, Takashi Murakami, and Stephen Sprouse, remains Maison’s emblematic travel companion.
The Maison’s dedication to combining heritage and modern innovation is highlighted by the combination of the Keepall’s timeless charm and j-hope’s artistic flair.
by Zlata Kryudor