LONDON-based footwear brand Mallet is carried in some of the world’s most iconic stores, including Selfridges, Harrods, Browns, Level Shoes, and Harvey Nichols. Now, the British label has added American retailers Fred Segal and Saks Fifth Avenue to that list as it expands into the US market for the first time.
Founded by Tommy Mallet and Evren Ozkarakasli in 2015, in less than six years, Mallet has become a major force in the luxury footwear industry with distribution at 145 stores throughout the UK, Europe, and now, the US.
At just 28 years old, Tommy Mallet was named Forbes 30 Under 30 Europe for Retail & Ecommerce and has made the business a huge success despite having no formal design training.
After being unable to find a pair of trainers that suited his personal style that were also affordable and high quality, Mallet took matters into his own hands and sketched his own design. The avid collector later reached out to his friend Evren Ozkarakasli, who worked in the fashion industry, and asked if he could make his dream shoe a reality.
The pair collaborated on the design and production and sold their trainer online to great success. The brand is now available in locations as far-reaching as Dubai and South Africa.
To celebrate the launch of Mallet, Fred Segal has opened a pop-up shop in its flagship on Sunset Boulevard that will run throughout May. The brand will also be available for purchase on the retailer’s website, with offerings that include the exclusive launch of six men’s trainer styles including, the brand’s classic Popham Gas silhouette in grey mesh.
As for Saks Fifth Avenue, the renowned retailer will showcase Mallet’s men’s trainers in its Miami and Beverly Hills locations as well as online, and will feature the worldwide exclusive launch of six styles including, the Diver 2.0 in grey, and the Kingsland White Reflect featuring a clear sole.
“Our ultimate goal,” says Tommy Mallet, “is to achieve the same success in the U.S. that we’ve had with the brand in the UK and Europe. I would like Mallet to become synonymous with high-quality footwear across the globe.”
The brand hopes to launch in Canada next, with distribution planned for later this year.
by Joshua Hendren
To discover more, visit Mallet